Market Research & Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Teacher Discussion Guide | Principles of Marketing | Grades 9–12
Resource preview
Select an image to preview. Open it to zoom.
Market Research & Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Teacher Discussion Guide | Principles of Marketing | Grades 9–12
This is the teacher discussion guide, with lesson flow, facilitation questions, anticipated student ideas and model explanations for leading the class discussion for the Phenomena-Based Lesson in the Principles of Marketing (grades 9–12) chapter Market Research & Data Analytics, built around the phenomenon Student Investigation — The Student Membership Question. It is sold separately from the other two parts of the set.
- What's inside: Teacher Discussion Guide (editable .docx + PDF, about 823 words, 3 pages); answer key / model answers for the teacher.
- Resource type: Phenomena-Based Lesson – Teacher Discussion Guide. Format: editable Microsoft Word file plus a ready-to-print PDF.
Classroom use: Open with the phenomenon slide show, let students record ideas on the response sheet, and lead the discussion with the teacher guide. Built for Principles of Marketing, grades 9–12.
Sample question“1. Which data set describes the people PulseFit actually wants to win, and why that one?”
Complete the set: Market Research & Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Presentation; Market Research & Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Student Response Sheet.
Standards
Aligned to national Business, Computer & Information Technology standards (NBEA) for Principles of Marketing, with embedded academic literacy and career-readiness skills.
Opening the files
These files are delivered in Microsoft Office formats (Word and/or PowerPoint). If you open a worksheet that includes tables in Apple Pages or another non-Microsoft app, table formatting may not display correctly. For best results, use Microsoft Word or PowerPoint (or upload the file to Google Docs). If you run into any formatting issues, contact us and we can send a PDF version.
At a glance
- Resource type
- Phenomena Lesson
- Grade
- 9–12
- Course
- Principles of Marketing
- Delivery
- Digital download