Agricultural Marketing Principles Phenomena-Based Lesson: The Direct-to-Consumer Niche Differentiation Price Premium Presentation | Agribusiness Management | Grades 9–12

This is the student-facing slide presentation that introduces the phenomenon, walks the class through observations and driving questions, and frames the evidence students will use for the Phenomena-Based Lesson in the Agribusiness Management (grades 9–12) chapter Agricultural Marketing Principles, built around the phenomenon The Direct-to-Consumer Niche Differentiation Price Premium. It is sold separately from the other two parts of the set.

• What's inside: Student Slide Show (editable .pptx + PDF, 23 slides).
• Resource type: Phenomena-Based Lesson – Presentation. Format: editable Microsoft PowerPoint file plus a ready-to-print PDF.

Classroom use: Open with the phenomenon slide show, let students record ideas on the response sheet, and lead the discussion with the teacher guide. Built for Agribusiness Management, grades 9–12.

Sample question“• Tier 1: How does the price per pound received by direct-to-consumer artisanal meat producers compare to the wholesale price received by commercial feedlots?”

Complete the set: Agricultural Marketing Principles Phenomena-Based Lesson: The Direct-to-Consumer Niche Differentiation Price Premium Teacher Discussion Guide; Agricultural Marketing Principles Phenomena-Based Lesson: The Direct-to-Consumer Niche Differentiation Price Premium Student Response Sheet.